by Celine Matthiessen | Dec 6, 2017 | BIA, Blog, Broadcast, Mobile-Social
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up...
by Suzanne Ackley | Sep 27, 2017 | BIA, Blog, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
by Rick Ducey | Jun 27, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers
At next month’s BIA/Kelsey LOCAL IMPACT: New York event we’ll be featuring a “share of wallet” session led by BIA/Kelsey’s Mark Fratrik joined by TVB’s Steve Sturm and comScore’s Steve Walsh to dissect our recently released...
by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
