by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
by Suzanne Ackley | Sep 27, 2017 | BIA, Blog, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A...
by Suzanne Ackley | Sep 6, 2017 | BIA, Blog, Local Advertising Forecast, SAM, SMBs, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Automotive Vertical” examines local media spending trends and consumer media usage habits in the automotive category. “Technology and consumers shifting shopping behaviors have...
