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Two-Thirds of Marketing Budgets Go to Local Advertising

Two-Thirds of Marketing Budgets Go to Local Advertising

by Celine Matthiessen | Oct 18, 2018 | BIA, BIA ADVantage, Blog, Mobile-Social, SAM, SMBs

All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on...
Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

by Suzanne Ackley | Oct 1, 2018 | BIA, BIA ADVantage, Blog, Broadcast, Mobile-Social, SMBs

Businesses are using an average of 8 different media channels for their advertising, according to results from BIA’s Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses  depending on the type of advertiser or industry it can be a...
BIA Launches New Survey of Marketers Targeting Local Audiences, Includes National and Regional Marketers

BIA Launches New Survey of Marketers Targeting Local Audiences, Includes National and Regional Marketers

by Suzanne Ackley | Aug 20, 2018 | BIA ADVantage, Blog, SAM, SMBs

BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM,...
Small Business Research – DIY Solutions vs. Paid Assistance

Small Business Research – DIY Solutions vs. Paid Assistance

by Suzanne Ackley | Jun 7, 2018 | BIA, Blog, SAM, SMBs

Out of necessity, small businesses are the quintessential multi-taskers when it comes to advertising and marketing their businesses. Technology and the low cost of digital advertising has made it somewhat easier for a small business to advertise on their own. In fact...
SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs

Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

by Rick Ducey | Jun 4, 2018 | BIA, Blog, Broadcast, SAM, SMBs

Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to...
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