by Rick Ducey | Oct 18, 2017 | BIA, Blog, Mobile-Social
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in...
by Rick Ducey | Oct 18, 2017 | BIA, Blog, Mobile-Social
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in...
by Rick Ducey | Oct 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, “Signage is in the DNA of Coke.” Digital signage is used to localize and contextualize brand messaging and engagement. Digital...
by Rick Ducey | Sep 14, 2017 | BIA, Blog, Broadcast, CTV/OTT, Mobile-Social
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It’s “game on” for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As...
by Rick Ducey | Sep 13, 2017 | BIA, Blog, Conferences, Mobile-Social
Reveal Mobile’s founder/CEO Brian Handly will keynote BIA/Kelsey’s LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the...
by Suzanne Ackley | Aug 17, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Social media for the second year has topped as the most popular digital channel used by small businesses. 78% of small businesses say they use at least one social media channel according to BIA/Kelsey’s Local Commerce Monitor™, Wave 20 (Q3/2016)....
