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Mobile Ad Spend By Local Businesses Is Growing

Mobile Ad Spend By Local Businesses Is Growing

by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM

Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
Mobile Ad Spend By Local Businesses Is Growing

Entertainment Businesses Increasing Local Ad Spend

by Celine Matthiessen | Feb 27, 2019 | BIA, BIA ADVantage, Blog, Mobile-Social, Newspapers, SAM

Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending...
The Crossroads of Location Data and Privacy

The Crossroads of Location Data and Privacy

by Suzanne Ackley | Dec 13, 2018 | BIA, Blog, Mobile-Social, Vantage Point

In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the...
The Crossroads of Location Data and Privacy

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

by Celine Matthiessen | Oct 23, 2018 | BIA, Blog, Mobile-Social, Vantage Point

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout...
Mobile Ad Spend By Local Businesses Is Growing

Two-Thirds of Marketing Budgets Go to Local Advertising

by Celine Matthiessen | Oct 18, 2018 | BIA, BIA ADVantage, Blog, Mobile-Social, SAM, SMBs

All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on...
Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

Businesses Use 8 Channels to Advertise – Targeted Social and Mobile Ads are Top

by Suzanne Ackley | Oct 1, 2018 | BIA, BIA ADVantage, Blog, Broadcast, Mobile-Social, SMBs

Businesses are using an average of 8 different media channels for their advertising, according to results from BIA’s Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses  depending on the type of advertiser or industry it can be a...
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