by BIA Advisory Group | Apr 4, 2016 | BIA, Blog, Conferences
YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP’s chief revenue office made this point during a fireside chat at...
by Celine Matthiessen | Mar 31, 2016 | BIA, Blog, SAM, SMBs
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital Marketing/SMB Benchmarks 2016 look deeper into the what and why SMBs...
by Suzanne Ackley | Mar 31, 2016 | BIA, Blog, Local Advertising Forecast, Radio
As I alluded to on Monday, Hubbard Radio’s Washington, DC talk station WTOP-FM has taken back its crown as the top revenue generating station in the United States in 2015, after falling to second place last year. iHeartMedia’s KIIS-FM in Los Angeles, last...
by Suzanne Ackley | Mar 30, 2016 | BIA, Blog, SAM, SMBs
Facebook reigns supreme as the most popular channel used for advertising and promotion by the vast majority of SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses. But for SMBs in the Professional Services* vertical, LinkedIn is the...
by BIA Advisory Group | Mar 29, 2016 | BIA, Blog, Conferences
Location targeted mobile marketing is growing in adoption and excitement among brands. But… most continue to measure the wrong things. This was one of many takeaways from the mobile marketing session at BIA/Kelsey Brands. Following our coverage of the session...
by Suzanne Ackley | Mar 28, 2016 | BIA, Blog, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in Washington, DC reached $325.7 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Washington, DC market. This $325.7 million revenue estimate, which only includes over-the-air revenue, is broken...
