by BIA Advisory Group | Apr 11, 2016 | BIA, Blog, Mobile-Social
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s bot store announcement last week; and they could dominate Facebook’s F8 developer conference this week. If you have no idea what...
by Celine Matthiessen | Apr 7, 2016 | BIA, Blog, SAM, SMBs
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses...
by BIA Advisory Group | Apr 7, 2016 | BIA, Blog
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products (i.e....
by Suzanne Ackley | Apr 7, 2016 | BIA, Blog, Mobile-Social
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at 25 percent....
by BIA Advisory Group | Apr 6, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways during the kickoff panel of the recent BIA/Kelsey BRANDS. But in this quickly changing world, many longstanding brand goals persist....
by Suzanne Ackley | Apr 6, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Of the SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses that use video* for advertising and promotion, nearly half (45.6%) say they made it themselves, a quarter (24.4%) say they have a custom produced video, and less than 20% have a...
