by Rick Ducey | Aug 8, 2018 | BIA, Blog
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry...
by Celine Matthiessen | Jul 20, 2018 | BIA, Blog, Mobile-Social, Verticals
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022. Amazon and the rise of...
by Rick Ducey | Jul 12, 2018 | BIA, Blog
National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The “Local as a Service” (LaaS) space is dynamic and innovative, comprising a landscape of...
by Rick Ducey | Jul 11, 2018 | BIA, Blog, Broadcast, CTV/OTT
BIA Advisory Service’s released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see,...
by Celine Matthiessen | Jun 14, 2018 | BIA, BIA ADVantage, Blog
“Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners,” McKinsey recently noted in an article on the benefits and effectiveness of digital...
by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
