by Mark Dugan | Aug 16, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
Over the last few years, online gambling has been delivering a tremendous lift to local media and it has quickly developed into a strong category for Local TV and Radio in particular. With the potential of more states, such as California coming on board in the...
by Suzanne Ackley | Aug 12, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast, Verticals
The pandemic hit Legal Services’ local advertising spend hard in 2020 dropping from $7B in 2019 to only $5B in 2020. 2022 shows a healthy rebound with 2022 local ad spend forecast to surpass its pre-pandemic 2019 levels. Legal Services in 2022 will increase ad...
by Mark Dugan | Jul 22, 2022 | BIA, BIA Podcast, Blog, CTV/OTT
Media measurement is evolving and increasingly methodology and measurement is front and center. Justin Evans, Samsung Ads’ Global Head of Analytics and Insights recently joined Rick Ducey, BIA’s Managing Director and cohost Mitch Oscar, Director of Advanced...
by Leyla Chatti | Jul 20, 2022 | BIA, Blog, CTV/OTT, Local Advertising Forecast
A new research report, commissioned by Vevo and written by BIA, reveals that ad spending in over-the-top (OTT) advertising is increasing at a rate of 43 percent compound annual growth from 2020 to 2022. The report, OTT – The Rising Star in Local Ad Spending:...
by Suzanne Ackley | Jul 7, 2022 | BIA, Blog, Broadcast, Local Advertising Forecast
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion in estimated retransmission*...
by Mark Dugan | Jun 24, 2022 | BIA, BIA Podcast, Blog, Broadcast
Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer, recently joined Nicole Ovadia, BIA’s VP of Forecasting and Analysis for a Leading Local Insights podcast interview. Michelle has been with the NAB since 2005 and...
