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BIA/Kelsey Opens Call for Case Studies that Demonstrate Local Commerce and Marketing Success

Feb 25, 2016

Selected case studies will be featured at the new BIA/Kelsey ENGAGE conference, May 16-18, in Austin, where the focus will be on best practices for delivering local advertising and marketing services.

CHANTILLY, Va. (Feb. 25, 2016) – BIA/Kelsey invites case study submissions to be considered for presentation at its upcoming conference, BIA/Kelsey ENGAGE: Best Practices for the Local Commerce Universe, May 16-18, in Austin, Texas. This new conference will bring together decision makers from all corners of the Local Commerce Universe, including publishers, media companies, agencies, adtech and martech platforms, SMB brands and enterprises, to examine what it takes to deliver local advertising and marketing services in a constantly changing local media and commerce environment.

“BIA/Kelsey ENGAGE will look at local commerce and marketing through a practical and tactical lens,” said Charles Laughlin, SVP, BIA/Kelsey and BIA/Kelsey ENGAGE conference chair. “The best way to accomplish this goal is to hear from those in the industry who can tell a story of how they addressed a challenge or opportunity—from analysis through execution and outcome. We want attendees to come away from this event with a notebook filled with ideas to put into immediate action in their businesses.”


BIA/Kelsey will be evaluating and confirming case studies on a “rolling” basis through March 15, 2016, which means early submissions have a greater chance of being selected. The presentation format for featured case studies is a 20-minute presentation, including a brief Q&A with the moderator.  Complete guidelines and the online submission form can be found at

Selected case studies will be integrated into the BIA/Kelsey ENGAGE agenda, which has strong roots in the local media and SMB marketing space. The program will cover top-of-mind issues, such as:

  • Rebuilding the local sales organization for today’s realities
  • Designing effective product strategies for social, mobile and video
  • Fostering innovation and cultural change
  • Creating data-driven sales and marketing
  • Improving execution and time to market
  • Implementing effective DIY and DIWM products

Laughlin added, “We’ll be weaving BIA/Kelsey’s advertiser research and industry insight throughout the BIA/Kelsey ENGAGE program, making it the go-to event for anyone invested in the local commerce and marketing solutions marketplace.”

More information about BIA/Kelsey ENGAGE is available at

About BIA/Kelsey

BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at

For more information contact:
Eileen Pacheco
For BIA/Kelsey
(508) 254-1440