Chantilly, VA (May 28, 2025) — In a presentation at the Louisiana State Broadcasters Convention in New Orleans, BIA Advisory Services will analyze the current landscape of state and local advertising spending in Louisiana. The program will provide deeper focus and insights into the top three Louisiana ad spending markets, CTV and OTT channels growth, business sectors investing in broadcast channels, and key opportunities for revenue growth in the state’s markets.
According to BIA’s U.S. Local Advertising Forecast for 2025, advertising revenue in Louisiana, excluding political spending, is expected to rise by 5.7 percent compared to 2024, reaching $2.6 billion. Local television is projected to account for 11.8 percent of this ad spend, while local radio will make up 7.1 percent. Digital media is anticipated to be the growth area for both channels. Additionally, Louisiana’s television, radio, connected television (CTV), and over-the-top (OTT) channels are forecasted to gain an extra $5.2 million in 2025, indicating significant growth for the state.
“We are excited to join our industry peers at this year’s LAB Convention to explore the changing dynamics of local radio and television,” said Tom Buono, CEO and Founder of BIA Advisory Services. “This event will highlight the resilience and untapped potential of these platforms for Louisiana broadcasters, and our data will provide insights into the current landscape, helping to identify all available revenue opportunities.”
BIA’s Vice President of Sales, Christina Hurley, will speak during the board meeting lunch on May 28. Hurley will present a summary of BIA’s Louisiana State Advertising Report. BIA state ad forecast reports are available for any U.S. state, along with Local Market Performance Reports that provide an in-depth look at local market advertising trends and competition. The Louisiana Broadcasters Conference will convene leaders, innovators, and stakeholders from across the state’s media industry.
For more information about Christina Hurley’s session or the data presented, click here to learn more or email sales@bia.com.
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About BIA Advisory Services
BIA Advisory Services is the leading authority in providing data-driven advertising forecasts, insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been an essential resource for traditional and digital media companies, brands, and agencies, as well as for the FCC and other government agencies, and for the financial and legal communities that serve the media and telecommunications sectors.
Today, we offer comprehensive nationwide, statewide, and local market advertising intelligence forecasts through our BIA ADVantage™ service and custom data services to help clients identify their best revenue opportunities. To learn more about our offerings, please visit http://www.bia.com.
Media Contacts:
MacKenzie Lovings
(703) 802-2991
mlovings@bia.com
Robert Udowitz
(703) 621-8060
rudowitz@bia.com
