by Suzanne Ackley | May 2, 2023 | BIA, BIA Podcast, Blog
Did you know BIA has a podcast where we share our current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and much more? See below for links to recent podcasts...
by Suzanne Ackley | May 16, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California’s 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile...
by Suzanne Ackley | May 10, 2017 | BIA, Blog, Broadcast, Conferences, Local Advertising Forecast, Mobile-Social, Verticals
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services...
