by Rick Ducey | Jul 9, 2020 | BIA, Blog
TV[R]EV’s latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights from a...
by Rick Ducey | Oct 24, 2019 | BIA, Blog, CTV/OTT
ATSC 3.0 now has an official name and logo, and perhaps it’s a bit more likely to roll off consumers’s tongues and stick with them: “NextGen TV.” Branded by the Consumer Technology Association (CTA) and coordinated with the ATSC, NAB and other...
