by Suzanne Ackley | Oct 4, 2021 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion...
by Mark Fratrik | Jan 19, 2018 | BIA, Blog, Broadcast, Radio
In terms of radio and television station transactions, the past year was strong but not overwhelming. As shown in the year end totals, BIA/Kelsey reports that the total number of television stations sold in 2017 were 107 for a total value of nearly $4.7 billion. For...
by Rick Ducey | Apr 14, 2017 | BIA, Blog
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM’s...
by BIA Advisory Group | Jan 10, 2017 | BIA, Blog, Mobile-Social, Newspapers
AirBnB, the home and apartment on-demand rental service, said yesterday it will lead a $13 million investment in Resy, a New York-based restaurant reservation service founded by entrpreneurs Gary Vaynerchuk, Ben Leventhal and Michael Montero. All have deep online...
by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
