by MacKenzie Lovings | May 29, 2026 | Blog
From AI-powered discovery and CTV growth to measurable DOOH and evolving media sales models, recent conversations on BIA’s Leading Local Insights Podcast have explored many of the trends reshaping local advertising in 2026. If you missed any of these episodes, we...
by Rick Ducey | Oct 3, 2019 | BIA, Blog
Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what’s behind our forecast, we see the early spending to be focused on...
