by Suzanne Ackley | Jun 14, 2018 | BIA, Blog, Broadcast, Conferences, Mobile-Social
Los Angeles may be the second largest market in terms of population, but BIA’s advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That’s almost half of the $18.8 Billion in local...
by Mark Fratrik | Apr 6, 2018 | BIA, Blog, Radio, SAM
Transaction Volume High and Top Billing Radio Stations Remain the Same Our first edition of Investing In Radio® Market Report reports that the radio industry reported a 9.7% percent increase in online revenues, compared with a slight decline in over-the-air income of...
by Thomas Buono | Dec 15, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices, Verticals
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make a...
by Celine Matthiessen | Dec 6, 2017 | BIA, Blog, Broadcast, Mobile-Social
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up...
by Suzanne Ackley | Sep 27, 2017 | BIA, Blog, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A...
