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LOCAL MEDIA WATCH

The Nexus of All Things Local

Innovation in Advanced TV in Local Markets Continues

Innovation in Advanced TV in Local Markets Continues

by Rick Ducey | Jul 11, 2018

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Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

by Celine Matthiessen | Jun 14, 2018

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Local Digital Ad Sales are Growing- Sales Analytics Key to Capturing More Dollars

Los Angeles Automobile Dealers and Manufacturers Single Biggest Ad Spenders

by Suzanne Ackley | Jun 14, 2018

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Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

Have We Been Trying to Capture Customer Loyalty in All the Wrong Ways?

by Rick Ducey | Jun 8, 2018

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Small Business Research – DIY Solutions vs. Paid Assistance

Small Business Research – DIY Solutions vs. Paid Assistance

by Suzanne Ackley | Jun 7, 2018

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NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

NAB’s PILOT Examines the ATSC 3.0 Data Landscape and Broadcaster Opportunities

by Rick Ducey | Jun 5, 2018

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SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

by Rick Ducey | Jun 4, 2018

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SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists

by Rick Ducey | Jun 4, 2018

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New Lens On Local Helps TV Sellers Compete Better

New Lens On Local Helps TV Sellers Compete Better

by Celine Matthiessen | May 30, 2018

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With Automated Data Pipes and Data Fuel, the Broadcast TV Ad Sales Engine is Ready to Roar

With Automated Data Pipes and Data Fuel, the Broadcast TV Ad Sales Engine is Ready to Roar

by Rick Ducey | May 29, 2018

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Small Business Research – DIY Solutions vs. Paid Assistance

Mobile is the Fastest Growing Advertising Channel

by Suzanne Ackley | May 22, 2018

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BIA Rebrands to BIA Advisory Services. Kick off at LOCAL IMPACT DC Today

BIA Rebrands to BIA Advisory Services. Kick off at LOCAL IMPACT DC Today

by Thomas Buono | May 10, 2018

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