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LOCAL MEDIA WATCH

The Nexus of All Things Local

Education to Spend $1.66 Billion on Local Advertising in 2020

Education to Spend $1.66 Billion on Local Advertising in 2020

by Celine Matthiessen | Jan 10, 2020

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Vantage Points: Addressable TV Status in Local Markets

Vantage Points: Addressable TV Status in Local Markets

by Rick Ducey | Jan 7, 2020

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New Year’s Resolution: Help Advertising Clients Navigate Emerging Data Privacy Policies

New Year’s Resolution: Help Advertising Clients Navigate Emerging Data Privacy Policies

by Rick Ducey | Dec 31, 2019

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Santa’s Addressability Problem

Santa’s Addressability Problem

by Rick Ducey | Dec 24, 2019

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Local Media & Technology Daily – Looking Back, Looking Ahead, and Taking a Holiday Break

Local Media & Technology Daily – Looking Back, Looking Ahead, and Taking a Holiday Break

by Suzanne Ackley | Dec 13, 2019

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Financial Businesses To Spend $18.2 Billion on Local Ads in 2020

Financial Businesses To Spend $18.2 Billion on Local Ads in 2020

by Celine Matthiessen | Dec 10, 2019

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Okay Boomer, Time to Change Ownership Regs and Business Models.

Okay Boomer, Time to Change Ownership Regs and Business Models.

by Rick Ducey | Nov 22, 2019

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BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT

BIA’s Local Ad Forecast: Automotive, Political Make the Move into OTT

by Rick Ducey | Nov 21, 2019

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Addressable TV Status and What’s Coming Next. BIA Webinar Dec 9th.

Addressable TV Status and What’s Coming Next. BIA Webinar Dec 9th.

by Rick Ducey | Nov 21, 2019

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Automotive Advertising to Reach $15.8 Billion in 2020

Automotive Advertising to Reach $15.8 Billion in 2020

by Suzanne Ackley | Nov 20, 2019

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Vantage Points: Addressable TV Status in Local Markets

Vantage Points: Why All The Fuss About Disney+?

by Suzanne Ackley | Nov 12, 2019

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Political and OTT Will Drive Ad Spend in 2020

by Suzanne Ackley | Nov 6, 2019

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