by Suzanne Ackley | May 21, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
We recently released our annual list of the Top 10 Radio Stations by over-the-air revenue. Now, let’s examine the top billing list for 2023 through the lens of radio station ownership. Firstly, it’s worth noting that the top five radio owners from 2022...
by Suzanne Ackley | May 16, 2024 | BIA, Blog, Broadcast, Local Advertising Forecast
Hubbard Radio, LLC’s WTOP-FM in Washington, DC has once again continued its winning streak in 2023 and remains the top-billing radio station in the United States, according to BIA’s newly released Investing in Radio 2024, 1st Edition. If you’re keeping count,...
by Lauren Ross | May 14, 2024 | BIA, COVID Pandemic, Local Advertising Forecast, Media Valuations
Media Ecosystem Review Examines Financial & Valuation Trends in Six Sectors Competing for Local Advertising Author: Lauren Ross, Vice President, Media Valuations Over the past five years, financial and valuation trends in the media ecosystem have been a...
by Celine Matthiessen | May 10, 2024 | BIA, Blog, CTV/OTT, Local Advertising Forecast
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising...
by Nicole Ovadia | Mar 13, 2024 | BIA, Blog, Economic Pulse, Local Advertising Forecast, Political Advertising
Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments since November of last year, tracking the changes happening in the economy and what implications that will have on the...
by Suzanne Ackley | Oct 26, 2023 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
There’s just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being spent. Kentucky, Louisiana, and...
