by BIA Advisory Group | Mar 27, 2023 | BIA, Blog, Economic Pulse
It’s been quite a month! Banks are getting bailed out and bought out, interest rates are continuing to rise, and Princeton made it to the Sweet 16! All this uncertainty has significant impact on Advertising spending (yes, even the Tigers’ Cinderella...
by Rick Ducey | Mar 14, 2023 | BIA, BIA Podcast, Blog, Broadcast
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services to free up other spectrum to introduce ATSC 3.0 services. At some point, the stations acting as “lighthouses”...
by Rick Ducey | Mar 10, 2023 | BIA, BIA Podcast, Blog, Broadcast, Radio
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising...
by BIA Advisory Group | Feb 27, 2023 | BIA, Blog, Economic Pulse
Over the weekend I decided I need to start making my own lunch every day and not splurge on delivery. Also, I booked a 12-day vacation in The Netherlands for this Summer. Yep, like most American consumers, I have Inflation Brain. This...
by Suzanne Ackley | Feb 13, 2023 | BIA, Blog, Local Advertising Forecast, Verticals
Inventory is finally getting back to normal, and dealerships finally have cars to sell. Does that mean automotive ad spending is bouncing back? Not so fast. Now that the supply problem is abating, demand is becoming a problem for very real reasons. Interest rates are...
by MacKenzie Lovings | Feb 9, 2023 | BIA, BIA Podcast, Blog
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down,” which offers captivating insights into what it takes to be an entrepreneur through good...
