by Rick Ducey | Oct 10, 2017 | BIA, Blog
JPMorgan Chase & Company’s Local Consumer Commerce Index analyses 20 billion transactions by 60 million Chase credit and debit card holders in 15 metro areas. Its most recently released report shows an overall 1.0 percent growth (June 2016 vs June 2017) but...
by Rick Ducey | Oct 5, 2017 | BIA, Blog
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to contain this...
by Celine Matthiessen | Oct 4, 2017 | BIA, Blog, SMBs, Vantage Point
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising....
by Suzanne Ackley | Sep 27, 2017 | BIA, Blog, Verticals
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A...
by Rick Ducey | Sep 25, 2017 | BIA, Blog, Broadcast, CTV/OTT
BIA/Kelsey’s latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines “advanced TV” as comprising the domains of data-enhanced audience targeting via addressable,...
by Rick Ducey | Sep 21, 2017 | BIA, Blog
For the B2B community, serving the needs of SMBs (Small and Medium Businesses), there is good news. According to BIA/Kelsey’s Local Commerce Monitor survey, 59.6% of SMBs are expecting revenue increases over the next 12 months. And over half (52.9%) of these...
