by Rick Ducey | Sep 16, 2020 | BIA, Blog, Mobile-Social, Political Advertising
BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook’s political advertising that has developed...
by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
by Rick Ducey | Aug 26, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
In BIA’s August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme...
by Rick Ducey | Aug 25, 2020 | BIA, Blog, COVID Pandemic, CTV/OTT
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, “now what?” The TV of Tomorrow (TVOT) virtual conference features a...
by Rick Ducey | Jul 23, 2020 | BIA, Blog, CTV/OTT
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we’ll examine how addressable TV has become a dynamic space full of innovation, competition, and...
by Rick Ducey | Jul 10, 2020 | BIA, Blog, COVID Pandemic, Verticals
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve...
