by BIA Advisory Group | Aug 23, 2016 | BIA, Blog, Conferences
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That’s all a lot harder than it sounds. Key to YP...
by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
by BIA Advisory Group | Aug 9, 2016 | Blog, Conferences, Mobile-Social
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product...
by BIA Advisory Group | Aug 3, 2016 | Blog, Conferences, Mobile-Social
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd’s...
by BIA Advisory Group | Jul 26, 2016 | BIA, Blog, Conferences
Denny’s has suffered from a “good problem to have”: too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren’t engaged at all. This was a challenge that Yext tackled...
by BIA Advisory Group | Jul 19, 2016 | BIA, Blog, Conferences
Local business management software company Booker has made an art out of driving leads through content marketing. It’s all about attracting new business that does’t churn or drive up the cost of acquisition. The company’s Marketing VP and content...
