Collaboration Aims to Enhance Data-Driven Decision-Making and Insights for Media Professionals Nationwide.
CHANTILLY, Va. (Sept. 22, 2025) – BIA Advisory Services, the leading consultancy for local advertising revenue forecasting and valuation and appraisal services for the media industry, is pleased to announce a new strategic partnership with the Media Financial Management Association (MFM). This collaboration aims to provide MFM members with enhanced value through a range of professional development opportunities, exclusive resources, and insightful analyses of the rapidly evolving media landscape.
Joseph Annotti, President and CEO of MFM, commented on the new partnership, saying, “This alliance with BIA is strategically significant for our members. It presents a valuable opportunity for our members to access crucial revenue forecasting and market intelligence during a period of change in the media landscape. BIA’s extensive experience in media, both from strategic and financial viewpoints, will help our members focus on driving growth, innovation, and success.”
The partnership will feature a diverse range of content and activities, including webinars, custom briefs, and special opportunities to access BIA data and services.
Throughout the year, multiple webinars will be held, focusing on trends in broadcasting and digital media, the economic impact on advertising revenue, FCC ownership regulations, shifts in advertising, and technological advancements.
The first webinar is scheduled for Thursday, October 23, and will provide insights into media revenue expectations for this year, along with an early outlook for 2026. This event will offer insights that are useful for budgeting and planning, as it will examine where ad spending is growing and declining across various business categories. The webinar will include analysis based on BIA’s new TV and Radio M&A: Ownership and Market Profiles, which offer valuable data for market analysis and informed decision-making related to acquisitions, duopolies, and market swaps.
Additionally, BIA analysts will create custom briefs exclusively for MFM members. These briefs will examine the local linear and digital video marketplace, cross-platform strategies, digital transformation, and audience fragmentation. The first brief prepared for MFM, “Financial Brief: Assessment of 2025 Broadcast Station Sales Trends and Emerging Opportunities Ad Revenue,” will be published in early November.
“We are pleased to partner with MFM to further their mission and equip members with the essential insights and analytics needed for sustained growth and success,” said Tom Buono, CEO & Founder of BIA Advisory Services. “We are designing this collaboration to empower financial media professionals with the critical knowledge and tools necessary to excel in a rapidly changing industry.”
Throughout the year, BIA will offer MFM members special discounts on reports and subscriptions to its BIA ADVantage™, which provides actionable advertising forecasts, and MEDIA Access Pro™ (MAPro), a comprehensive resource for broadcast station details and industry data.
To kick off the partnership, BIA is offering all MFM members a 2025 Nationwide Forecast Brief, which provides select data and insights from our updated U.S. Local Advertising Forecast. Please contact Jamie L. Grande, Director of Operations and Events, for details.
About BIA:
BIA Advisory Services is a leading consultancy highly regarded for its expertise in forecasting and valuation services for the media industry. With a robust track record of delivering data-driven insights and strategic guidance, BIA helps clients navigate an ever-evolving landscape. Our specialized services empower organizations to make informed decisions, optimize their investments, and effectively anticipate market trends. Committed to excellence and innovation, BIA is the trusted partner for businesses looking to enhance their competitive edge in the dynamic media ecosystem.
About MFM:
The Media Financial Management Association (MFM) is dedicated to advancing financial management and operational excellence in the media industry. MFM provides its members access to education, resources, and networking opportunities to foster growth and innovation within their organizations.
Media Contacts:
Media Financial Management Association
Jamie L. Grande
Director of Operations and Events
Jamie.Grande@mediafinance.org
BIA Advisory Services
MacKenzie Lovings
(703) 802-2991
mlovings@bia.com
Robert Udowitz
(703) 621-8060
rudowitz@bia.com
