Podcast on combining AI-powered sales platforms with local market data will be an episode available in March on BIA’s Leading Local Insights podcast channel
Chantilly, VA – Feb 25, 2026 – BIA Advisory Services and AdApt Media Sales today announced a strategic partnership to incorporate local advertising market data into sales technology used by local media organizations.
Under the agreement, AdApt Media Sales will include BIA’s market-specific revenue forecasts in its AI-enabled sales platform. The offering is intended to make market-level insights more accessible within local media sales workflows and is designed for use by local broadcasters and other media organizations seeking to incorporate market data into sales planning and advertiser discussions.
“Local media sales is at an inflection point,” said Dave Buonfiglio, Partner at AdApt Media Sales. “This partnership with BIA brings together trusted market intelligence and modern sales execution to help media organizations operate in a more data-driven advertising environment.”
BIA provides media and business category forecasts, along with in-depth analysis of local advertising markets, used by media owners, advertisers, and investors. Through the partnership, BIA’s market intelligence will be incorporated into AdApt’s platform for use by local media sales teams. The partnership reflects broader industry efforts to improve how local media organizations apply data and technology in sales operations as advertising markets continue to evolve.
“Local sellers are being asked to operate in an increasingly complex advertising environment,” said Rick Ducey, Managing Director of BIA Advisory Services. “This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
BIA and AdApt Media Sales will host a podcast examining how AI-powered sales platforms combined with trusted local market data can help media sellers prospect smarter, elevate advertiser conversations, and drive stronger revenue outcomes. The episode will be available the week of March 16 on BIA’s Leading Local Insights podcast channel.
The integrated solution is now available to AdApt Media Sales clients, enabling sales teams to bring market intelligence directly into their workflows. Visit http://adaptmediasales.com to learn more.
About AdApt Media Sales
AdApt Media Sales provides broadcasters and publishers with the infrastructure, tools, and leadership required to compete in today’s advertising landscape. Powered by Sales Xceleration’s Certified Sales Operating Management System®, AdApt offers CRM customization, sales playbook development, KPI design, and AI integration to optimize every stage of the sales process. AdApt helps media organizations clarify value propositions, target the right customers, and implement efficient, data-driven workflows for improved accountability and results.
About BIA Advisory Services
BIA Advisory Services is a media consultancy specializing in local advertising forecasting, market data, and valuation services. The firm provides research, analysis, and strategic advisory support to media owners, advertisers, and investors across traditional and digital media. BIA’s work focuses on helping clients assess market conditions, evaluate opportunities, and support sales and decision-making in a changing media environment. Details on forecasts, products, services, and insights are available at http://bia.com.
Media Contacts:
AdApt Media Sales
Jeff Gallop, Partner
jgallop@salesxceleration.com | 910-200-6779
Learn more at http://adaptmediasales.com
BIA Advisory Services
MacKenzie Lovings – (703) 802-2991
mlovings@bia.com
Robert Udowitz – (703) 621-8060
rudowitz@bia.com
