BIA Advisory Services:
Helping OOH Companies Unlock Local Ad GrowthBIA supports Out-of-Home (OOH) companies in their local growth journey by providing valuable advertising revenue data, local market media forecasts, and strategic insights. These resources enhance business planning and sales strategies.
Learn how we are working with OOH companies on this webpage. You can also download a sample of our U.S. Advertising Forecast for OOH media. To discuss how we can help increase your local advertising revenue, email us at OOHADVantage@bia.com. We look forward to connecting with you.
The Challenge for OOH Firms
Out-of-home (OOH) advertising firms face unique opportunities and challenges, including competition from digital and connected media, as well as maximizing the value of local inventory.
Here are some key questions we have been addressing with OOH companies:
- Where are advertising dollars being allocated — both nationally and locally?
- How much market share does OOH hold compared to other media?
- Which business categories are experiencing the fastest growth in advertising spending within local markets?
- How can we effectively compare the return on investment (ROI) of OOH advertising to other media to engage advertisers?
BIA’s Core Capabilities
- Local Ad Forecasting Platform BIA ADVantage: Detailed ad spend projections across 96 categories and 16 media, including OOH
- Market Intelligence Reports: Actionable insights by DMA or region
- Consulting and Valuation Services: Market studies, M&A analysis, pricing strategies, market revenue expansion
- Custom Research: Category trends, advertiser opportunity mapping
How We Help OOH Companies
BIA is the leading authority on local advertising intelligence and strategy. For more than 40 years, we’ve helped media companies understand where ad dollars are going and how to capture more revenue share.
Now we are working with Out-of-Home (OOH) leaders and sales and marketing teams that are seeking sharper insights into local market dynamics and advertising spending.
Uncover top ad categories
to target. There’s no time to waste— follow the money.
Benchmark
OOH’s share of spending versus other media
Forecast revenue potential
by market and advertiser segment
Support investment and expansion decisions
with market-level intelligence
Why OOH Firms Partner with BIA
- Trusted by top media, legal, and financial institutions, and the government for decades
- Independent and data-driven — not affiliated with any media owners or agencies
- Intelligence and strategy partner to turn data into action
- Connection with broadcasters through BIA’s leading advisory role to the broadcast industry for over 40 years
- Proven impact: helping media firms grow ad share, improve pricing, and plan strategically
BIA helps OOH companies understand the movement of advertising dollars across every local market and media type, enabling them to plan smarter, set better prices, and grow faster.
Let’s Connect
We’d like to share insights about how OOH is performing in your key market(s) and where growth is headed in 2026.
Here’s how you can engage with us:
- Request a call to learn more and get a demonstration of BIA ADVantage and our services: OOHADVantage@bia.com.
- Sign up to get our daily newsletter: Local Media and Tech Daily.
Get a Forecast Sample
Download a sample of our nationwide OOH forecast data.
