News Room
Press ReleasesBIA Advisory Services Launches MAPro Breeze, Offering Streamlined Access to TV and Radio Data for Analysis and Decision-Making
MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and...
BIA Publishes Inaugural Hispanic Radio Station Directory
Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations Are Programmed with Spanish Formatting. CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to...
Local Radio Topped $13.6 Billion in 2022, Growing Just Over Seven Percent Year over Year, according to BIA Advisory Services Estimates
BIA’s Top 10 Radio Stations by OTA Revenue Adjusts Slightly Chantilly, VA (May 4, 2023) – In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air and digital revenue for 2022 topped...
SALESFUEL’S 12TH annual State of Media Sales™ survey reveals strong, renewed industry optimism in 2023
Nearly 25% of media sales managers expect a revenue increase WESTERVILLE, Ohio/CHANTILLY, Virginia (March 21, 2023 ) — SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with...
BIA Projects $165.7 Billion in 2023 for the Local Advertising Marketplace, Indicating Flat Year-over-Year Revenue Expectations
Without political the U.S. Local Ad Forecast indicates a 4.8 percent increase CHANTILLY, Va. (Nov 30, 2022) – In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $165.7 billion in...
New Report Examines Substantial Growth in Over-The-Top (OTT) Ad Spending and the Rising Rate of Programmatic Deals
Executive interviews reveal Auto, Legal and Healthcare services as top verticals buying OTT advertising CHANTILLY, Va. (Sept 29, 2022) – A new report from BIA Advisory Services examines the increasing value of Over-the-Top (OTT) advertising and the current state of...
BIA Estimates OTT Local Advertising to Exceed $2B in 2022; Sharp Increase in Spending Makes It Fastest Growing Local Advertising Platform
New Report Explores Significant Growth in Local OTT Advertising Nationwide and by U.S. Regions and Details Top Spending Verticals CHANTILLY, Va. (July 19, 2022) – A new research report from BIA Advisory Services reveals that over-the-top (OTT) is one of the fastest...
BIA Decreases 2022 Estimates for U.S. Local Advertising Revenue to $167.4B Indicating Headwinds for the Overall Local Advertising Marketplace
Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA Advisory Services has decreased its 2022 U.S. Local Advertising...
NABOB & BIA Advisory Services Release 2022 Black Owned Radio Stations Ownership & Revenue Report
[WASHINGTON, DC] - The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report. This is the first time such a report has been available to provide...
Mark Fratrik, Respected Industry Icon and Chief Economist at BIA Advisory Services, to Retire June 30
Dr. Fratrik will maintain a role as a strategic advisor to BIA while Nicole Ovadia takes over management of forecasting services. Chantilly, VA (June 2, 2022) – Mark Fratrik, Ph.D., BIA Advisory Services’ Senior Vice President and Chief Economist, will retire from the...
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