Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services' revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to...

SRDS Local Market Profiles from Adwanted USA are now infused with data on media advertising spend from BIA Advisory Services to help marketers, companies better understand and engage local markets. New York, NY (Thursday, July 10, 2025) – Adwanted USA and BIA Advisory...

Chantilly, VA (May 28, 2025) — In a presentation at the Louisiana State Broadcasters Convention in New Orleans, BIA Advisory Services will analyze the current landscape of state and local advertising spending in Louisiana. The program will provide deeper focus and...

CHANTILLY, VA – April 14, 2025 – BIA Advisory Services, a leader in media market intelligence, has appointed Senan Mele as Vice President of Forecasting and Data Analysis. In this role, Mele will lead the company’s forecasting initiatives and enhance its local...

CHANTILLY, VA – March 6, 2025 - BIA Advisory Services estimates that in 2025 U.S. local advertising revenue will reach $171 billion, excluding political spending. This represents a 6.1 percent increase over 2024, driven mainly by spending on digital media. Notably,...

BIA’s CEO Addresses Key Projections, Trends and M&A Opportunities for Local Television at TVB Conference CHANTILLY, Va. (November 21, 2024) – Tom Buono, founder and CEO of BIA Advisory Services, shared insights on the future of local advertising at the annual TVB...

With 52% Of Overall Spend, Digital Local Ads in 2025 Will Surpass Traditional Advertising for The First Time CHANTILLY, Va. (Aug 7, 2024) – BIA Advisory Services’ latest U.S. Local Advertising Forecast delivers initial expectations for 2025 and updates...

BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships CHANTILLY, Va. (April 22, 2024) – BIA Advisory Services has published the second edition of its Hispanic...

Significant growth in TV OTA, TV Digital, and CTV/OTT fueled by political and other local vertical advertising. CHANTILLY, Va. (March 13, 2024) – In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across...