Local advertising stands at the edge of significant change. According to new projections from BIA, local media revenue will reach $171 billion by 2025, driven by emerging technologies and evolving consumer preferences.

Our latest report, 2025’s $171B Local Advertising Haul: Ten Emerging Trends that Spark Opportunity, uncovers the key developments shaping this transformation.

What we cover in the report:

• The massive $89 billion digital transformation in local markets
• The surprising renaissance of direct mail in the digital age
• Revolutionary changes in Connected TV advertising
• The $16.8B surge in social media driven by short-form video
• Emerging opportunities in the $8.5B legal marketing sector
• Digital opportunities for local audio
• The 3Rs BIA is advising local sellers and managers to look at in 2025

Download the report to gain strategic insights and align your 2025 planning with these emerging opportunities.