Are you maximizing the advertising dollars available in your local market?
What are the top vertical spenders in your market?
How does your media compare to the competition?

BIA’s Local Market Performance Report answers these questions to give you data-driven insights into revenue opportunities and your local competition. A report can transform your sales strategy and planning. 

What’s in a Report

Custom-generated for a local market, each report provides:

• Projected overall local market spending for 2025 for TV/Radio OTA, TV/Radio Digital, CTV/OTT, and other key media
• Top 10 business verticals and their spend in TV OTA, TV Digital, and CTV/OTT for 2025
• A comparison of your media’s performance (BIA Media Ranker) against 16 other media channels

How to Use the Report

• Strengthen revenue streams
• Identify emerging opportunities
• Optimize sales resource allocation
• Monitor competitive media threats

BIA’s analysis draws from its U.S. Local Advertising Forecast, which covers the advertising spending of 96 business verticals over a decade of projected spending

What’s Included & Price

• Sortable Excel file with 2025 data tables
• Free Louisiana Advertising Report for LBA Meeting attendees
• $295 (Add more years for a small additional fee)

To discuss and order, contact Christina Hurley: churley@bia.com or (703) 227-9659.

Get a free state report for Louisiana when ordering a local market performance report.