Are you getting all the available ad dollars in your Florida local market?
What are the top spenders by business vertical in your market?
How is your media comparing to the competition?

BIA’s Local Market Performance Report answers these questions to give you data-driven insights into revenue opportunities and your local competition. A report can transform your sales strategy and planning.

What’s in a Report

Custom-generated for a local market, each report provides:

• Projected overall local market spending for 2025 for TV/Radio OTA, TV/Radio Digital, CTV/OTT, and other key media
• Top 10 business verticals and their spend in TV OTA, TV Digital, and CTV/OTT for 2025
• A comparison of your media’s performance (BIA Media Ranker) against 16 other media channels

How to Use the Report

• Strengthen revenue streams
• Identify emerging opportunities
• Optimize sales resource allocation
• Monitor competitive media threats

BIA’s analysis draws from its U.S. Local Advertising Forecast, which covers the advertising spending of 96 business verticals over a decade of projected spending.

What’s Included & Price

• Sortable Excel file with data tables
• $295 for 2025 (Additional years available for a small additional fee)
• Plus, get a Florida State Advertising Report that shows ad spend across all markets.

To discuss click here.  For questions or to discuss contact Christina Hurley: churley@bia.com or (703) 227-9659.

Get a free state report for Florida when ordering a local market performance report.