Tom Buono

Founder and CEO

As Founder and CEO, Tom has spent more than 40 years building BIA from the ground up into a diversified group of firms delivering data, advisory, technology, and financial services to the media and advertising industries. A visionary leader who pairs analytical rigor with entrepreneurial instinct, he has kept BIA a step ahead through four decades of industry transformation. Executives across broadcast, digital, and advertising rely on Tom and his team for the insight behind their most important strategic and investment decisions.

Tom’s vision spans the entire BIA family of companies. He built BIA Advisory Services into a leading data analytics, consulting, and valuation firm whose market intelligence and forecasts help local media and advertising clients plan, invest, and grow.

He extended BIA’s impact beyond media delivery by creating and guiding SpectraRep, which puts broadcast infrastructure to work for public safety and emergency communications applications. He was also the driving force behind BIA Capital Strategies, LLC, a communications-focused investment bank, and BIA Digital Partners LP, a mezzanine investment fund. Together, these businesses enabled BIA to serve clients end-to-end, from market data and technology through capital and transactions over the years.

Tom is widely recognized as a leading authority on communications industry valuations, investments, and strategy, and has valued billions of dollars in communications assets. He has testified before Congress, served as an expert witness in numerous valuation disputes, spoken at events hosted by nearly every major communications trade association, and is frequently quoted in trade and national press.

Tom graduated summa cum laude from Clarkson College of Technology with a Bachelor of Science in applied mathematics. He then joined General Electric’s highly selective Financial Management Program, finishing in the top 10 percent nationally. He then went on to earn his M.B.A. from the Amos Tuck School of Business at Dartmouth College.

Richard V. Ducey, Ph.D.

Managing Director

Rick Ducey helps clients develop and implement strategies to accelerate business growth and solve leadership problems creatively.
Expertise: Digital & Traditional Media, Marketing & Advertising, Technology Platforms

Rick Ducey is Managing Director at BIA Advisory Services, where he leads strategy, research, and advisory engagements across the evolving local media and advertising ecosystem. A recognized authority on media economics, advertising technology, competitive strategy, and digital transformation, Ducey works closely with broadcasters, digital platforms, investors, agencies, and technology companies to navigate market disruption and unlock growth opportunities.

At BIA, he oversees industry forecasting, market intelligence, and strategic consulting projects that support executive-level decision making across M&A, valuation, revenue diversification, regulatory analysis, and the future of advertising workflows. His work is widely used by C-suite leaders, financial analysts, and policymakers to benchmark performance, assess competitive dynamics, and plan for emerging trends such as AI-driven advertising automation, CTV growth, audience targeting, cross-platform measurement, and the shift toward data-enabled local media buying.

Ducey’s career spans more than three decades of leadership in media strategy, technology, and innovation. Prior to joining BIA, he served as Senior Vice President at the National Association of Broadcasters (NAB), where he led digital strategy, policy research, and technology initiatives. He has also held executive and advisory roles across media, telecom, and advertising technology sectors, guiding companies through market transitions including digital convergence, mobile platforms, OTT/CTV expansion, and programmatic advertising.

A frequent commentator in trade press and a sought-after keynote speaker, Ducey contributes regularly to industry research, thought leadership, and conference programming. He holds advanced degrees in business and communications and is widely regarded for his ability to translate complex market forces into clear, actionable strategies for operators, investors, and innovators in the media landscape.

Mark Giannini

Chief Operating Officer & Senior Vice President

Mark Giannini, BIA Advisory Services’ senior vice president and chief operating officer, is responsible for growth strategy and operations. He is an established expert in corporate management, senior sales management and strategic planning.

Mark is heavily involved in identifying and leading new business opportunities. He takes pride in ensuring the establishment and maintenance of highly productive relationships and partnerships for the benefit of all customers.

Prior to joining BIA, Mark was vice president of sales and operations for Progressive Communications Technologies, a privately held telecommunications engineering and consulting firm. He was a principal with Amerinet and led its expansion from a regional communications reseller to a facilities-based international carrier. He also served as regional vice president for Emery Air Freight where he was recognized as a top producing sales executive for the U.S.

Mark holds a Bachelor of Arts in political science and economics from Providence College and a master’s degree in international management from the Thunderbird School of Global Management.

Mark is married and has two children. He and his wife reside in Northern Virginia. Mark is an avid baseball fan and a Red Sox fanatic. He once had the opportunity to play baseball at a major league fantasy camp and even managed to come away unscathed.

Michael Guerity

Senior Vice President, Market Intelligence & Strategic Communications

Michael Guerity, BIA Advisory Services' senior vice president of market intelligence and strategic communications, is responsible for how BIA's forecast intelligence reaches the market and how the industry understands it. He works across forecasting, product, partnerships, and sales to turn BIA's local advertising data into positioning, narrative and commercial strategy.

Mike leads BIA's research storytelling and industry engagement, shaping how the firm's local advertising forecasts are framed for broadcasters, agencies, publishers and the trade press. He also drives go-to-market strategy for BIA's data products and leads the company's adoption of AI and emerging technology in how forecast intelligence is translated and delivered. Mike is also heavily engaged in BIA’s partnership strategies and management, driving new opportunities forward for local sales enablement.

Prior to joining BIA, Mike spent more than 20 years in senior roles across local broadcast, automotive marketing services and B2B SaaS, leading marketing, go-to-market strategy and market intelligence functions. His work has spanned national sales organizations, digital product launches and data-driven positioning for enterprise research businesses.

Mike holds a bachelor's degree in communications from Michigan State University.

Mike and his wife have two children. He is a black belt in jiu jitsu and a former professional motorsports competitor, maintaining that both were very useful preparation for his professional career overall.

Woody Allen

CFO

Woody Allen is the Chief Financial Officer of BIA Financial Network (BIAfn). In addition to overseeing the financial activities of the company, Allen is a business strategist, coach and mentor to companies in the US and Europe. He brings to his role of CFO more than 35 years experience as a C-level executive, including roles as President, Executive Vice President, Chief Financial Officer and Chairman of the Board for publicly traded companies.

Allen has served on the Boards of Directors of numerous companies in businesses ranging from radio broadcasting to semiconductor equipment manufacturing. His current roles include Chairman of the Audit Committee for Precision Tune Auto Care, a global franchisor of auto care centers; chief strategist and Board member for CEO-CF, a Europe-based company specializing in facilitating collaboration among entrepreneurial CEOs; and President of Allen Management Services, a company which offers financial, leadership and executive training to mid and high level executives of small to medium-sized businesses.

Allen was recently named to the Board of publicly traded GBS Enterprises, and will serve as Chairman of the Governance Committee. After earning his degree in Finance and Accounting, Woody has studied business, linguistics, biology and somatics with a variety of renowned teachers. He is a certified Master Somatic Coach with Strozzi Institute, a California-based educational organization, and has been published in an anthology entitled, “Being Human at Work.” He is also a colleague with Synthesis-LLC, a New York-based training and development organization that mobilizes leadership teams to create increased productivity, satisfaction and value.

Geoff Price

VP, Financial Consulting

Geoff Price covers valuations and financial consulting
Expertise: Media Industries, Asset Appraisals, Fair Market Valuations

Vice President Geoff Price manages and operates BIA’s valuation consulting group. He has been with the company since 1988 and has appraised hundreds of media and telecommunications properties worth in aggregate in the tens of billions of dollars.

Price is responsible for the preparation of asset appraisals, valuation studies, strategic consulting assignments, and litigation support for clients in the communications and broadcast industries. He has also been responsible for assisting many publicly traded and privately held broadcast companies with their valuation needs associated with FASB 141/142. In addition, Price is part of the business development team and is responsible for client relationships with many of the largest broadcast companies nationwide. His appraisal and valuation experience is diverse, including reports for firms in the cellular, paging, SMR, cable, print, tower and broadcast industries.

Price earned a B.S. in finance from Virginia Polytechnic Institute and State University in Blacksburg, Virginia, and received his M.B.A. from George Mason University in Fairfax, Virginia.