Findings from the report, including how brands and multi-location businesses harness the power of their local affiliate networks for digital local marketing strategies, will be presented during March 25 webinar CHANTILLY, Va. and HERNDON, Va. (March 12, 2014) – A…
National brands are invited to nominate their local marketing successes; finalists will be showcased and winner announced at LEADING IN LOCAL: The National Impact, May 7-9, in Atlanta CHANTILLY, Va. (March 6, 2014) – BIA/Kelsey today announced a call for…
Initial speaker lineup features local leaders from national brands, agencies, media and platforms, including Gannett's G/O Digital, YP, LivingSocial, ReachLocal, Scion and The Weather Channel CHANTILLY, Va. (March 5, 2014) – National brands, franchises and multi-location businesses are investing substantial…
BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27 CHANTILLY, Va. (Feb. 25, 2014) – Hispanic consumers are outpacing non-Hispanics in their adoption…
Respected economist and media expert, Fratrik is frequently quoted on the state of the local media industry, including online, digital and mobile trends CHANTILLY, Va. (Feb. 19, 2014) – BIA/Kelsey, advisor to companies in the local media industry, today announced…
‘Attribution: The Next Phase in the Age of Mobile Advertising’ spotlights the reality that most U.S. retail spending happens offline but is increasingly influenced by mobile engagement CHANTILLY, Va. (Jan. 16, 2014) – A new report by BIA/Kelsey reveals the…
Expanded analyst team supports BIA/Kelsey’s growth strategy, increases breadth of research and advisory capabilities and depth of digital media industry expertise for client engagements CHANTILLY, Va. (Jan. 14, 2014) – BIA/Kelsey, advisor to companies in the local media industry, today…
New state-of-the-industry report points to retransmission consent rate agreements and digital offerings as generating substantial cash flows and investor confidence CHANTILLY, Va. (Dec. 19, 2013) – As local television stations continue to generate substantial cash flows, investor confidence has risen,…
The firm’s latest forecast indicates native social ad revenues are growing at a significantly faster pace than social display, the predominant social ad category CHANTILLY, Va. (Dec. 18, 2013) – The fall update to BIA/Kelsey’s U.S. Social Local Media Forecast…
CHANTILLY, Va. (Dec. 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the promotion of Celine Matthiessen to Vice President, Insights and Analysis. Matthiessen oversees BIA/Kelsey’s Insights and Analysis division, which performs small-business, consumer and…