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CHANTILLY, Va. (Jan. 14, 2014) – BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its analyst team with the addition of three new analysts: Abid Chaudhry has been named senior director of industry strategy and insight, and Meshach Cisero and Rebecca Weingartner have joined the firm as associate analysts.
Chaudhry will be responsible for leading client engagements and delivering high impact solutions for sales, business development, marketing and consulting/advisory teams. He will be tasked with integrating specific local media industry strategy and client operational objectives with business process understanding to drive clear solutions.
“Abid brings a high level of experience in product roadmapping, sales and monetization strategy to the BIA/Kelsey team and our clients,” said Rick Ducey, managing director, BIA/Kelsey. “We’re excited to be able to leverage his proven abilities, business experience and local media industry knowledge in developing key markets and revenue streams.”
Chaudhry has previously worked for Transition Local Media Research; Talus Labs; AT&T and Intelligenx, specializing in local SMB digital advertising and marketing solutions including search, IYP, mobile and directory channels.
Meshach Cisero provides key industry insights on industry trends and conducts analysis of data from BIA/Kelsey’s Local Commerce Monitor™ and Consumer Commerce Monitor™ studies. He brings relevant industry experience in roles at top data and analytics companies, including IBM and Costar Group.
Rebecca Weingartner also performs analysis of data from BIA/Kelsey’s Local Commerce Monitor and Consumer Commerce Monitor studies, blogs about industry trends and research findings, and works across analyst, research and competitive benchmarking teams to deliver data that fulfills client inquiries and deliverables. Prior to joining BIA/Kelsey, Weingartner was a contractor in the Global Market Research Department at Zoetis (formerly a business unit of Pfizer).
“The addition of Shaq and Becky to our analyst team will enable us to efficiently apply findings from our recently expanded proprietary research programs to solve specific needs of our clients,” said Celine Matthiessen, VP, analytics and insights, BIA/Kelsey.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.