The report delves into technologies and strategies for engaging users while shopping, influencing their behavior, facilitating conversions and leveraging behavioral data CHANTILLY, Va. (Dec. 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the release…
Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va. (Nov. 19, 2013) – In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S.…
New state-of-the-industry report shows local radio stations with fourth largest share of local ad revenues, behind direct mail, newspapers and TV CHANTILLY, Va. (Nov. 12, 2013) – The local radio market is growing, albeit at a more moderate pace than…
Local Commerce Monitor UK study reveals UK SMBs use more than 5 different types of media to engage with customers CHANTILLY, Va. (Oct. 28, 2013) – Social Media channels have registered big gains in usage among UK SMBs during the…
Nov. 6 webinar will preview findings from the new BIA/Kelsey Consumer Commerce Monitor™ survey, which examines how U.S. local consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses CHANTILLY, Va. (Oct.…
Featured speakers include senior executives from a diverse mix of media and technology companies CHANTILLY, Va. and TRAVERSE CITY, Mich. (Oct. 16, 2013) – Local Media Association and BIA/Kelsey are gathering top digital media and marketing leaders at The Digital…
Initial speaker lineup features local leaders from traditional and digital media, including AllThingsD, Demandforce, GoDaddy, Groupon, HubSpot, San Francisco Chronicle and Weather.com CHANTILLY, Va. (Oct. 14, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN…
SMBs estimate customer acquisition promotions like coupons and daily deals will generate 17.7% of total business this year; Findings will be presented in a free webinar tomorrow and at next month’s LEADING IN LOCAL: SMB Digital Marketing conference CHANTILLY, Va.…
Latest findings from BIA/Kelsey’s Local Commerce Monitor study indicate franchisors subsidize local online presence costs and regulate social media use CHANTILLY, Va. (Aug. 14, 2013) – Franchisors are actively involved in the local online presence of their franchise businesses, often…
New findings from ‘Local Commerce Monitor’ study highlight mobile and social adoption by SMBs; Data will be presented at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin CHANTILLY, Va. (Aug. 5, 2013) – The latest findings from the…