Mobile search will be the dominant ad format, growing to $5.7B in 2017 CHANTILLY, Va. (April 4, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in…
Strong political season and general economic picture brought some markets noticeably higher income; value of radio in the media buy remains apparent CHANTILLY, Va. (March 27, 2013) – Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to $14.3…
National brands accounted for nearly one-third of total U.S. local media ad spending in 2012 CHANTILLY, Va. (March 18, 2013) – BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues to climb from $132.5 billion…
Highlights will be presented at ‘Leading in Local: The National Impact,’ March 18-20, in Boston CHANTILLY, Va. (Feb. 27, 2013) – According to a new report by BIA/Kelsey, investors have poured more than $222 million into the loyalty and transaction…
Keynoters include senior execs from CBS Radio, Dex One, Gannett Digital Marketing, Hill Holliday and HubSpot CHANTILLY, Va. (Feb. 13, 2013) – BIA/Kelsey today announced the speaker lineup for its upcoming LEADING IN LOCAL: The National Impact conference, which takes…
Highlights will be presented at 'Leading in Local: The National Impact,' March 18-20, in Boston CHANTILLY, Va. (Jan. 22, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which…