New insight report explores value of phone calls to small businesses in the smartphone era CHANTILLY, Va. (June 4, 2014) – Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013, according to…
During the forecast period, native social advertising revenues will grow at a 38.6% CAGR; social mobile at a 38.3% CAGR; and locally targeted social advertising at a 31.6% CAGR CHANTILLY, Va. (May 15, 2014) – In its latest U.S. Social…
Winners announced on-stage at this week’s BIA/Kelsey LEADING IN LOCAL: The National Impact conference ATLANTA, Ga. (May 9, 2014) – BIA/Kelsey announced the winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, at this week’s LEADING IN LOCAL: The National…
Local media market will grow faster than previously forecast through 2018 CHANTILLY, Va. (April 28, 2014) – In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues…
Top business categories driving industry revenue include auto dealers, wireless telecommunications, hospitals and full-service restaurants CHANTILLY, Va. (April 24, 2014) – BIA/Kelsey, adviser to companies in the local media industry, forecasts the local television advertising market will grow by nearly…
New business models are forming around new audience behaviors supported by technology advances CHANTILLY, Va. (April 16, 2014) – A new report by BIA/Kelsey shows that Internet Radio is changing consumer listening habits and the industry economics are starting to…
Locally targeted mobile ads will represent more than half of overall U.S. mobile ad spending by 2018, largely driven by local marketing initiatives of national advertisers CHANTILLY, Va. (April 10, 2014) – U.S. mobile local advertising revenues will reach $4.5…
With smartphone call volume increasing so does the use of mobile local search and direct dialing from devices, therefore enabling better lead attribution for SMBs CHANTILLY, Va. (April 8, 2014) – A new report by BIA/Kelsey shows the smartphone revolution…
COLUMBUS, Oh. and CHANTILLY, Va. (April 2, 2014) – A new report by Manta and BIA/Kelsey reveals that, for the first time, small businesses are investing more of their time, money and resources on strengthening relationships with existing customers versus…
Stations embracing a multi-platform approach experiencing revenue growth CHANTILLY, Va. (March 26, 2014) – For the fourth consecutive year, Hubbard Radio’s all-news station, WTOP, remained the country’s top revenue producer in 2013, according to the first edition of BIA/Kelsey’s Investing…