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ATLANTA, Ga. (May 9, 2014) – BIA/Kelsey announced the winners of the inaugural GOLOCAL Awards, sponsored by Balihoo, at this week’s LEADING IN LOCAL: The National Impact conference, in Atlanta. The GOLOCAL Awards identify and celebrate the most successful local marketing initiatives deployed by national brands.
“National brands are investing substantially in local marketing programs,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “By 2018, BIA/Kelsey estimates national brands will spend $68.9 billion on their local marketing initiatives. We launched the GOLOCAL Awards to recognize the most effective national-to-local marketing strategies.”
Three dozen entries were evaluated by a panel of expert judges, based on how effectively they fulfilled their stated objectives. Last month, the field was narrowed to eight finalists across three categories (innovation, sales/revenue and strategic use of digital marketing). The finalists’ campaigns were highlighted and category winners revealed yesterday on stage at the LEADING IN LOCAL conference.
The winners of the 2014 GOLOCAL Awards are:
In addition to receiving the recognition and validation associated with being a GOLOCAL Award recipient, winners also receive dedicated briefings with BIA/Kelsey’s industry analysts, as a means to support their continued success.
Balihoo is the premier provider of local marketing automation technology. Balihoo’s cloud-based software platform incorporates a full suite of solution modules allowing national brands and agencies to think big and execute precisely. By marrying powerful technology and data, brands and agencies are able to activate national campaigns at scale with personalized, geo-specific targeting and measurable results. Balihoo’s customers quickly realize increased local sales revenue and decreased marketing expenses.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.