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CHANTILLY, Va. and TRAVERSE CITY, Mich. (Oct. 16, 2013) – Local Media Association and BIA/Kelsey are gathering top digital media and marketing leaders at The Digital Agency Summit, Nov. 6-7, in Chicago, to examine the latest business models, technological developments and adoption trends in digital agency solutions for small and medium-sized local media companies. The program will focus on the best practices that are transforming how local media companies employ digital agencies.
Featured speakers include:
“The next twelve to eighteen months will determine the digital agency opportunity, and the role local media and commerce players will have in it,” said Rick Ducey, managing director for BIA/Kelsey. “Advertisers want to deal with fewer sales reps while also having access to effective cross-platform and integrated solutions for their campaigns. This conference is extremely timely, and we are excited to be producing it with LMA.”
“Digital agencies are producing new and lucrative revenue streams for local media companies of all sizes,” said Nancy Lane, president, Local Media Association. “This two-day summit will provide valuable programming on the hottest opportunity areas and include analysis of emerging opportunities like native advertising and content marketing. Anyone who runs a digital agency or is thinking about it will want to attend this unique event. We are also thrilled to have BIA/Kelsey as our partner this year.”
Digital Agency Summit session highlights include:
Event sponsors include PaperG and Affinity Express.
For more information about the Digital Agency Summit, including the complete agenda and list of speakers, visit http://www.localmedia.org/Conferences/DigitalAgencyConference.aspx.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.