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CHANTILLY, Va. (March 5, 2014) – National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. By 2017, BIA/Kelsey estimates national brands will spend $52.9 billion on local marketing initiatives. BIA/Kelsey is gathering local media and marketing leaders at LEADING IN LOCAL: The National Impact, May 7-9, in Atlanta, to explore how national brands are driving local revenues with digital strategies and innovative uses of technology.
The agenda for The National Impact features more than 20 sessions focused on the local targeting initiatives of national brands, franchises and multi-location businesses, across mobile, social, search, loyalty, video, verticals and more. The initial lineup of speakers includes:
“The rapid rise of mobile, effective geotargeting and marketing automation has made it possible for local marketing to scale in unprecedented ways for national brands, franchises and multi-location retailers,” said Peter Krasilovsky, BIA/Kelsey vice president and conference co-chair. “At LEADING IN LOCAL: The National Impact, we’ll take a close look at how brands, agencies and platform providers are maximizing national-local opportunities, and what it all means for local media.”
The National Impact program combines keynotes, one-on-one interviews, SuperForums and discussion panels on topics, such as:
BIA/Kelsey’s LEADING IN LOCAL conferences are the definitive events on local digital advertising and marketing. LEADING IN LOCAL: The National Impact attracts a global audience of executive-level decision makers from across the local media and marketing landscape, including brands and agencies focused on the local market opportunity, companies engaged in local search, deals and group buying services, location-based services, local social media, traditional local media, classifieds, vertical media and ecommerce, local digital media suppliers and sector-focused investors and financial analysts.
Event sponsors include Acquisio, DatabaseUSA, Ifbyphone, Infogroup, Kenshoo Local, Neustar, Telmetrics, Thinknear, Yext and YP.
Conference partners include the Association of Alternative Newsmedia (AAN), Association of Directory Publishers (ADP), International Classifieds Media Association (ICMA), Topseos and Visibility Magazine.
For more information about LEADING IN LOCAL: The National Impact, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/LeadingInLocalNational-Local.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.