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CHANTILLY, Va. (March 6, 2014) – BIA/Kelsey today announced a call for entries for the GOLOCAL Awards, sponsored by Balihoo, a competition to identify and celebrate the most successful local marketing initiatives deployed by national brands.
National brands are investing substantial dollars and resources to deploy local marketing programs. By 2017, BIA/Kelsey estimates national brands will spend $52.9 billion on their local marketing initiatives. The GOLOCAL Awards will recognize the most effective national-to-local marketing strategies.
Entries will be evaluated by a panel of expert judges, based on how effectively their marketing program fulfilled their stated objectives. Categories include sales/revenue, innovation and strategic use of digital marketing.
Deadline for entries is Wednesday, April 2, 2014, by 11:59 p.m. EDT. Finalists will be notified by April 9, 2014 and showcased at the upcoming LEADING IN LOCAL: National Impact conference, May 7-9, in Atlanta, where the winner will be announced.
There is no fee to enter. Entry guidelines and online entry form are available at https://www.bia.com/LeadinginLocalNational-Local/go-local-awards.asp.
LEADING IN LOCAL: The National Impact features more than 20 sessions focused on the local targeting initiatives of national brands, franchises and multi-location businesses, across mobile, social, search, loyalty, video, verticals and more. For more information about the conference, including the complete agenda, list of speakers and online registration, visit https://www.bia.com/LeadingInLocalNational-Local.
Balihoo is the premier provider of local marketing automation technology. Balihoo’s cloud-based software platform incorporates a full suite of solution modules allowing national brands and agencies to think big and execute precisely. By marrying powerful technology and data, brands and agencies are able to activate national campaigns at scale with personalized, geo-specific targeting and measurable results. Balihoo’s customers quickly realize increased local sales revenue and decreased marketing expenses.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at https://www.bia.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.