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TV and Radio Update: June 2020

by | Jun 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio

As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May.

Station sales as of May 31, 2020
Transaction Values as of May 31, 2020

If the economy rebounds quicker, as the recent employment data suggests, we would expect that the station selling market also will rebound. Opportunities may also present themselves for strong radio and television groups to acquire stations that might not have fared well during this time

Every month, BIA tracks and posts an update on transactions and values here. More Radio and Television data is also available in BIA’s MEDIA Access Pro broadcasting and publishers database.