by Thomas Buono | Jan 28, 2026 | Blog, Local Advertising Forecast
Local advertising is entering one of its most complex and opportunity-rich periods in decades. As we outlined in our 2026 Local Advertising Trends Report, we estimate that $182 billion will be spent on local advertising this year. But the headline number only tells...
by Thomas Buono | Dec 23, 2025 | Blog
Local advertising has always been about change, but the pace we’re seeing now feels different. Not long ago, local advertising followed a relatively familiar rhythm. Today, audiences are everywhere, and platforms keep multiplying. Local advertising is no longer about...
by Celine Matthiessen | Sep 23, 2025 | Blog
On Wednesday, September 24, I will be hosting a webinar with my colleague, Senan Mele, VP of Forecasting and Analysis for RAB. During the session, we will examine our updated 2025 U.S. Local Advertising Forecast to shed light on the latest trends, insights, and data...
by Rick Ducey | Sep 4, 2025 | Blog
BIA met with state broadcasting associations over the summer to support their programs and provide valuable insights for their members and clients in a rapidly changing marketplace. We focused on sharing data-driven stories and actionable insights to help local...
by Rick Ducey | Dec 23, 2024 | Blog
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning...
