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YP’s Pitch to Brands: People Come to Us Looking for Transactions

YP’s Pitch to Brands: People Come to Us Looking for Transactions

by BIA Advisory Group | Apr 4, 2016 | BIA, Blog, Conferences

YP, despite the Yellow Pages heritage still evident in its name, now regards itself as being in the same competitive set as large audience generators like Facebook and Google. David Lebow, YP’s chief revenue office made this point during a fireside chat at...

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