by Suzanne Ackley | Aug 26, 2021 | BIA, BIA ADVantage, BIA Podcast, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the automotive vertical. For 2021,...
by Rick Ducey | Jul 10, 2020 | BIA, Blog, COVID Pandemic, Verticals
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve...
by Rick Ducey | Nov 21, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast, Political Advertising, Verticals
BIA’s 2020 forecast puts total local ad spending (any geotargeted paid media ads) at $161 billion dollars. A new element to our forecast is breaking out Over-The-Top (OTT) ad spending targeting local audiences, along with separating Political into it’s own...
by Suzanne Ackley | Nov 20, 2019 | Blog, Broadcast, Local Advertising Forecast
Automotive advertising is increasing in 2020. In its latest vertical industry report, “Automotive Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the automotive vertical will spend $15.8 billion on local...
by Celine Matthiessen | Mar 6, 2019 | BIA, BIA ADVantage, Blog, CTV/OTT, Local Advertising Forecast
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers...
