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State of Media Sales Survey: Survey Results

by | Feb 3, 2023 | BIA, Blog, Sales Best Practices

Original post amended March 29, 2023: The 12th Annual State of Media Sales Survey concluded in February 2023 and included 496 media sales reps and managers from broadcast TV, cable TV, radio, newspapers/magazines, direct response, and those who have more than 50% of their revenue from digital sources. Click here for key results.

What is the state of media sales right now? The 12th annual State of Media Sales™ Survey, co-sponsored by SalesFuel and BIA, is going to find out with your help. And, once we have answers, we’ll host a webinar and share the findings.

Designed to reveal the level of optimism in the media industry, the survey asks questions to see what media sales professionals identify as their greatest opportunities and challenges. It asks opinions about which verticals have the most potential and which types of accounts pose the biggest challenges.

The survey also examines the extent of the shift to digital formats in media sales and the effect on selling success and revenue. Plus, it checks in on current working styles now that we are in the waning days of Covid and tracks how sales reps divide their time across specific selling activities on a daily basis.

It will take about 10 minutes to complete, and all responses are confidential, unless you want to enter your name in a drawing for a chance to win either a $500 or $100 Amazon gift card or one of twenty $20 Amazon gift cards.

Who should take this survey? We encourage all media sales representatives, managers and directors operating in broadcast television, radio, cable, newspaper and magazines to do the survey. The deadline for completing this survey is Wednesday, February 9, 2023, EASTERN TIME.

Once the survey is complete, BIA and SalesFuel will host a webinar to analyze what the survey says and provide takeaways for professionals and sales teams. We appreciate your valuable time and participation.