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LOCAL MEDIA WATCH

The Nexus of All Things Local

BIA/Kelsey Webinar Series: Revenue Generation and Intelligent Data

BIA/Kelsey Webinar Series: Revenue Generation and Intelligent Data

by Rick Ducey | Sep 21, 2017

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NAB PILOT Presenting Local Media OTT Case Studies

NAB PILOT Presenting Local Media OTT Case Studies

by Rick Ducey | Sep 14, 2017

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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

by Rick Ducey | Sep 13, 2017

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Almost 1/3 of Automotive Ad Spending Going to TV in 2017

Almost 1/3 of Automotive Ad Spending Going to TV in 2017

by Suzanne Ackley | Sep 13, 2017

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Fireside Chat with Tom O’Brien: Local TV and Digital Growth

Fireside Chat with Tom O’Brien: Local TV and Digital Growth

by Rick Ducey | Sep 13, 2017

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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

BIA/Kelsey LOCAL IMPACT: Atlanta – Coca-Cola’s Greg Chambers, “We Need to Operate at Local Level, It’s 100 Times More Important.”

by Rick Ducey | Sep 11, 2017

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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

LOCAL IMPACT: Atlanta – UberMedia’s Michael Hayes on Mobile Location Data to Validate Ad Spend

by Rick Ducey | Sep 8, 2017

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Automotive Will Spend $16.3 Billion on Local Advertising in 2017

Automotive Will Spend $16.3 Billion on Local Advertising in 2017

by Suzanne Ackley | Sep 6, 2017

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Advertisers That Use Directories Spend More on Advertising Than Those Who Don’t

Advertisers That Use Directories Spend More on Advertising Than Those Who Don’t

by Suzanne Ackley | Aug 25, 2017

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Social Media is the Backbone of Small Businesses’ Digital Presence

Social Media is the Backbone of Small Businesses’ Digital Presence

by Suzanne Ackley | Aug 17, 2017

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Mobile Geotargeted Zone Campaigns Increase Foot Traffic Conversion

Mobile Geotargeted Zone Campaigns Increase Foot Traffic Conversion

by Rick Ducey | Aug 17, 2017

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Vantage Points: More on Monetizing TV Ratings

by Rick Ducey | Aug 16, 2017

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