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LOCAL MEDIA WATCH

The Nexus of All Things Local

JPMorgan’s Local Consumer Commerce Index Shows Overall Growth

JPMorgan’s Local Consumer Commerce Index Shows Overall Growth

by Rick Ducey | Oct 10, 2017

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Ad Fraud Risks in Targeting Local Audiences

Ad Fraud Risks in Targeting Local Audiences

by Rick Ducey | Oct 5, 2017

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Vantage Points: Rising Above Advertising Clutter

by Celine Matthiessen | Oct 4, 2017

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Local Television is Much More Than a Content Pipe

Local Television is Much More Than a Content Pipe

by BIA Advisory Group | Oct 3, 2017

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Healthcare Advertising Spend to Reach $10.85 Billion in 2017

Healthcare Advertising Spend to Reach $10.85 Billion in 2017

by Suzanne Ackley | Sep 27, 2017

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Advanced TV: Progress and New Directions

Advanced TV: Progress and New Directions

by Rick Ducey | Sep 25, 2017

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BIA/Kelsey Webinar Series: Revenue Generation and Intelligent Data

BIA/Kelsey Webinar Series: Revenue Generation and Intelligent Data

by Rick Ducey | Sep 21, 2017

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NAB PILOT Presenting Local Media OTT Case Studies

NAB PILOT Presenting Local Media OTT Case Studies

by Rick Ducey | Sep 14, 2017

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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

by Rick Ducey | Sep 13, 2017

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Almost 1/3 of Automotive Ad Spending Going to TV in 2017

Almost 1/3 of Automotive Ad Spending Going to TV in 2017

by Suzanne Ackley | Sep 13, 2017

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Fireside Chat with Tom O’Brien: Local TV and Digital Growth

Fireside Chat with Tom O’Brien: Local TV and Digital Growth

by Rick Ducey | Sep 13, 2017

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Location Intelligence Combining Beacon and GPS Data for Advertising and Consumer Acquisition

BIA/Kelsey LOCAL IMPACT: Atlanta – Coca-Cola’s Greg Chambers, “We Need to Operate at Local Level, It’s 100 Times More Important.”

by Rick Ducey | Sep 11, 2017

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