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LOCAL MEDIA WATCH

The Nexus of All Things Local

Make Room for OTT at the Ad-Supported TV Table. A Lot of Room.

Make Room for OTT at the Ad-Supported TV Table. A Lot of Room.

by Rick Ducey | Mar 22, 2019

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Financial And Insurance Businesses Spend $3.2B on Mobile Alone

Financial And Insurance Businesses Spend $3.2B on Mobile Alone

by Celine Matthiessen | Mar 13, 2019

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Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019

Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019

by Celine Matthiessen | Mar 6, 2019

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Ad Fraud and Its Impact on Local Media Spending

Ad Fraud and Its Impact on Local Media Spending

by Rick Ducey | Feb 28, 2019

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Entertainment Businesses Increasing Local Ad Spend

Entertainment Businesses Increasing Local Ad Spend

by Celine Matthiessen | Feb 27, 2019

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Entertainment Businesses Increasing Local Ad Spend

Local Ad Agencies: Big Opportunity In Local

by Suzanne Ackley | Feb 20, 2019

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Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands

Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands

by Suzanne Ackley | Feb 19, 2019

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NAB Cybersecurity Certificate Program for Broadcasters

NAB Cybersecurity Certificate Program for Broadcasters

by Rick Ducey | Feb 19, 2019

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Strategic Brief: What’s Your Accountability Strategy?

Strategic Brief: What’s Your Accountability Strategy?

by Rick Ducey | Feb 5, 2019

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Entertainment Businesses Increasing Local Ad Spend

Local Strategies for Selling Digital

by Suzanne Ackley | Jan 30, 2019

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Entertainment Businesses Increasing Local Ad Spend

Over Half of Retailers’ Local Ad Spend Goes to Digital

by Suzanne Ackley | Jan 24, 2019

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Entertainment Businesses Increasing Local Ad Spend

Digital Opportunities for TV/Cable Ad Sellers Abound

by Suzanne Ackley | Jan 16, 2019

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