The advertising landscape is changing rapidly, particularly regarding local ad expenditures. Local radio, Connected TV (CTV), and Over-the-Top (OTT) platforms are leading this transformation. With significant shifts in local media spending, it’s essential for industry professionals to stay informed and ready for what’s next.
To explore local radio trends, we’re excited to announce an upcoming webinar we’re doing in partnership with Marketron: Midyear Local Media Spending Check-In on Thursday, August 28, 2025, at 2 PM ET.
Senan Mele, BIA’s VP of Forecasting & Data Analysis, will join JimShade Chaudhari, CEO of Marketron, to examine and share key forecast data from BIA’s latest advertising forecast and highlight vertical-specific opportunities that local radio can seize.
JimShade and Senan will also discuss strategies for driving growth across radio, digital, streaming, and CTV/OTT platforms and offer their insights on the early trends shaping 2026. They will also highlight how political spending is expected to influence market dynamics next year.
BIA and Marketron are designing this webinar to provide local radio professionals and advertisers with a comprehensive roadmap for maximizing revenue opportunities. We look forward to you joining us. Register now. (If you can’t attend live, you’ll receive on-demand materials later to watch at your convenience.)
